MICHAL, as seen in the press and around Milwaukee's Historic Third Ward.
WISN 12 News
Shop, Sip & Savor
WISN12 News coverage of MICHAL for Historic Third Ward Association's first ever Shop, Sip, & Savor event.
FOX6 Milwaukee
What's Up in the Ward — February Events
Galentine's Sip 'n' Shop at MICHAL on FOX6 Milwaukee.
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Historic Third Ward
An upscale lingerie boutique dedicated to providing a curated selection of expertly crafted high-end lingerie with meticulous attention to detail. Private parties and small group or couple's shopping experiences welcome…
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Q&A: MICHAL Boutique Is a New Lingerie Store in Third Ward
Owner Ashley Mullis shares her inspiration for opening MICHAL, what you can expect to find and more. MICHAL, a new luxury lingerie boutique recently opened in Milwaukee's Historic Third Ward. Owner Ashley Mullis created MICHAL to be a warm, welcoming space where shopping for upscale intimates is fun. Inside, you'll find luxury brands hand-crafted by designers in Europe, who Mullis works with directly to curate her dreamy inventory…
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BizTimes
A luxury lingerie boutique is planned in Milwaukee's Historic Third Ward. Called MICHAL, the shop is named for the middle name of its owner, Ashley Mullis, who said the store has been several years in the making. The shop is set to open sometime this winter in the approximately 3,000-square-foot retail space at 321 N. Jefferson St. That seven-story, 60-unit apartment building opened in 2021 but has not filled its retail space along East St. Paul Avenue…
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