Everything here was chosen on purpose.

Olivia von Halle 100% silk nightie handing from a hook on a leafy green plant branch indoors.

Shadows of a plant cast on a textured wall in neutral colors.

You won't find these together anywhere else in the Midwest.

Empreinte.
Fleur du Mal.
Hervé by Céline Marie.
Ihuoma.
Kiki de Montparnasse.
Maison Close.
Maison d'Etto.
Olivia von Halle.
Sidia.
St. Rose.
Trudon.
Vixen & Fox
And more…

Each one carried because nothing else compares.

What she said after.

“My wife and I stopped at the store because it was new in third ward. We walked in to just check out the store and I couldn’t help but buy my wife an appreciation gift. I love spoiling my wife buying her lingerie and I only ever bought it on honey birdette previously. The staff are really friendly and even offer you champagne. Milwaukee definitely needed a luxury lingerie store and happy to see that MICHAL popped up. Kudos and much love for the staff!”

— S.B.

“Incredible new lingerie boutique! Gorgeous space and you can tell the owner Ashley is super knowledgeable. The quality of the pieces MICHAL carries is very high and I love the curated selection!”

— K.R.

“The staff was so helpful and attentive. They really went above and beyond to ensure I had a great experience. Thank you!

— A. L.

“10 out of 10!”

— B.M.

“The owner has impeccable taste and an impressive amount of lingerie for fuller ladies. Got measured and fit. Such a great asset to the third ward.”

— K.M.

“The space is beautiful, and the owner is great. The selection is really good too. I love seeing the pieces in person, and the lines she carries are really unique and exclusive. Highly recommend!!”

— R.T.

MICHAL Gift Cards

For the woman in your life who deserves something she wouldn't buy herself.

MICHAL gift cards are available in-store.

Delicate black bodysuit handcrafted in Spain with intricate gold floral Iace embroidery hanging on a staircase railing.

MICHAL Experience

The most considered gift you've ever given.

A year-long journey through the finest lingerie in the world, curated personally for someone you love. The MICHAL Experience is a bespoke lingerie subscription for the woman who deserves to be spoiled — by you, or by herself.

Learn More

Maison d'etta unique perfumes arranged on a wooden shelf.

Maison d’Etto

Fragrance, candles, and pure silk scarves—available exclusively in store. Some things deserve to be discovered in person.

Close-up of a vintage camera with a blurred background of warm lights.

Delicate black and white hand beaded eye masks on a glass table with a floral arrangement in the background.

Kiki de Montparnasse

Where luxury meets desire. Kiki de Montparnasse has been setting the standard for intimate accessories since 2006 — and you won't find them anywhere else in Milwaukee.

The pieces you choose deserve to last. Learn how to care for them.

Learn more

Gold lace and sheer bodysuit hanging on a wooden hanger, suspended from a gold light fixture above a wooden cabinet with a white lamp, against a backdrop of a staircase and a hallway.

Pink silk lingerie with lace details placed on wooden steps.

A lit candle in a dark glass holder placed on a round wooden stand with a black and white patterned cloth nearby. Behind it are stacked green boxes with gold accents and text, placed on a wooden and metal surface against a background of wooden slats.